Stella Artois brewer InBev has ended weeks of rumours by finally launching a £24billion takeover bid for the US firm behind Budweiser.
A merger between Belgian firm InBev - which also makes Beck's - and Anheuser-Busch would create the world's biggest brewer, overtaking SABMiller, known for Peroni.
City experts reckon InBev will have to raise its bid but believe a tie-up makes sense. It would be the latest in a series of mergers in the brewing industry, which is having a tough time.
Scottish & Newcastle was recently swallowed by Carlsberg and Heineken.
And SABMiller is merging its US operations with Molson Coors.
The bid came as Stella agreed to sponsor an airship offering flights along the Thames for six weeks from July 10..
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